Social media has facilitated some pretty cool things in the tourism industry – it brings travelers from all over the world together through shared experiences, tweetups, destination tips…well, everything really. I have a few favourite instances of times when social media met tourism and pretty things happened, but perhaps my number one favourite that never fails to put a smile on my face is Iceland.
You all know by now that I have a massive crush on Iceland. Well that crush ballooned to epic proportions recently when I saw what Visit Iceland had been up to. Now, while I want to be Iceland’s lover, unfortunately, Iceland just wants to be my friend. Despite the fact that I was slightly deflated, I’ve accepted that we will just be friends…albeit, very good friends.
What Visit Iceland has done, in the wake of aggravation post-April 2010 ash cloud, is given its country a hilariously tongue-in-cheek persona, not unlike a typical Icelander. They are using the “Inter-nets” to make friends (because they heard that’s what you do), asking you to visit the island in a “flying machine”, and throwing out all sorts of great PR and destination promos in their reply tweets. From the following on Twitter and Facebook, it looks as though I’m going to have to fight a lot of people in the name of Iceland-love.
Not only is Iceland making friends all over Facebook and Twitter, he’s showing you his bits and pieces on Tumblr, singing and dancing and being a general show-off on his Vimeo channel, Flickr-ing his gorgessity, or blogging about his fabulous peoples and places. For an island in the Mid-Atlantic, Iceland is really going places! Fortunately, Iceland understands the line between amused adoration and overkill, so it’s not to a point where this strategy is boring, uninteresting, or unappealing. But let’s be honest, those three adjectives could never be associated with Iceland, so really, I don’t think they have much to worry about.
Takk, Iceland, for this delicious partnership with social media. You rock.
Lindsay, your BFF and wishful lover.